How we started

Why does it seem that every good idea starts in a basement or garage? Race to Read was started in 2010 by race car driver and store mogul Troy Kingsbury and his “Web Guy” Logan Cooke in the basement of the Village Grocery. The idea was inspired by Tyler Jordan, a race car driver from North Carolina who used his race car as a way to inspire kids to start reading more and improve their standardized reading scores.

Starting with just local schools, the duo traveled to local schools challenging kids to read 15 books. The student’s reward for being successful would be to sign the hood of Kingsbury’s Race Car. Catching media attention around the state, the idea slowly grew in 2011 and by 2012 schools from 4 different counties in Vermont wanted the program. Most importantly, the idea seemed to be working. Kids were loving the idea and were truly inspired. Thunder Road Speedbowl picked the idea up for race day events and even created the “Race to Read” Driver of the Week.

In 2013, it was clear the program was outgrowing its roots. Race to Read had always been admired by NASCAR media legend Ken Squier and Ken saw a way he could help grow the program. Race to Read became a 501c3, elected a small board of directors and began to seek an employee to run the program. The growth of the program continues to skyrocket, with over 15 schools participating.

For 2015, with a generous grant from the New Hampshire Speedway Children’s Charities, Race to Read has set its sights higher than ever and looks to motivate even more children.



Founder Troy K. giving a Pre-Race Interview.



Web Guy turned Crew Chief Logan Cooke examining the car post-race. 




Race to Read driver Kyle Streeter (right) during driver introductions.



Race to Read driver Cameron Oullete (Center with green hat) gives a presentation to local school children.




Race to Read board member Ken Squier during his NASCAR Hall of Fame induction.